Planograms -PamCakes

For Pamcakes, i needed to define two spaces — and one of them was

born from the desire to bring the feeling of a kitchen cabinet straight

to the store.

That’s why, in this corner, we even have a sink! it may look like a

cabinet, but it was designed to be commercial, shoppable, and

visually attractive.

even with a good variety of products, a fine line connects everything:

the presence of green, which appears in details and finishes, sewing

the space together with delicacy and cohesion.

the second space was also inspired by the charm of a home kitchen — but reimagined

with a more commercial feel. i wanted it to look like a shelf straight

out of a kitchen cabinet, while still being shoppable, organized, and

eye-catching.

this time, the focus was on showcasing cutlery and utensils in a way

that felt inviting to the customer. instead of just placing products on

a shelf, the idea was to create a story — one where every item feels

like it belongs, where each piece adds to the overall aesthetic. once

again, the green accents act as a subtle thread that ties everything

together and reinforces the Pamcakes visual identity.

-Pam